Worth 102: Understanding the Roots of Stereotypes

Worth 102 is the second installment in your introduction to The Worth Campaign. This lesson is intended to educate young women of color about the roots of three dominating stereotypes: the Jezebel, the Mammy, and the Sapphire.

The Jezebel

According to Harris-Perry, the Jezebel ideal originated when Southern slaveowners needed a reason to legitimize the forced nakedness, physical “commoditization,” and coerced sexual relations between them and their female slaves. In order to justify the rape and dehumanization of these women, they had to be depicted as wanton, over-sexed, whorish, and seductive. How were these poor slaveowners to deny these big breasted, chiseled bodied, and perpetually available Black women whose sole desire was to sleep with them? These women were cast as animalistic in nature. Sexual prowess was just a Black woman’s natural instinct toward physical gratification. Disgusting right? [Read more…]